…its The White Show. “Of course” for his fans…”cordially” for the newcomers.
The name, the face, the podcast, the apparel. It equals a solidified brand nationally, and especially in Duval County (Jacksonville, Florida…for the non-graduates). From his black relevance (Forever Black) to reppin’ the historically black university he has ties to (Hill Life…whaddup FAMU Rattlers), White has this consistent push and style that demanded and kept the attention of his growing fanbase.
“This” = his own cool, collect, and sure way of planting his footstep in clothing, and overall branding.